BRING THE HEAT
6 WEEK CHALLENGE
Starts Mid-January
A new year presents an opportunity for many to reassess and reset their personal health and fitness goals. Many people use this time to focus on weight loss, shed some excessive holiday weight, develop healthier eating and exercise habits, and start making changes toward a healthier lifestyle. The purpose of this campaign and its messaging as we feature content in these first few months of 2023 is to feature our brands and products as SOLUTIONS that help others achieve their daily health, fitness, and exercise goals. Messaging around 'Bring the Heat' is meant challenge a consistent effort for 6-weeks... to motivate… to help and inform… and to inspire others to find the right product that best helps them get started on their weight loss goals and "burn" the fat away - all while maintaining muscle.
Featured Product(s):
ARSENAL X - Thermogenic Fat Burner
OMEGA-CUTS - Body Toner
INFERNO STACK - 6 Week Stack/Challenge
Content Deliverables:
– IG Reels Videos *Highly Preferred
– Selfie Shot w/ Product(s)
– Exercise Advice Tips ‘n Techniques
– Product Reviews or Testimonials
– How To’s
– Healthy Eating and Snacking
Creative Considerations:
Content around usage and how easy these types of products are to implement into your daily routine… how they help you burn more calories throughout the day… can help give you the energy needed to get you through your work day… give you energy and focus for exercising… feature nootropic ‘feel good’ and mentally stimulating effects for enhanced focus, etc…
Timeline/Publish Date:
Starting Mid-January - March