BRAND CAMPAIGNS

BRING THE HEAT
6 WEEK CHALLENGE
January - March 

A new year presents an opportunity for many to reassess and reset their personal health and fitness goals. Many people use this time to focus on weight loss, shed some excessive holiday weight, develop healthier eating and exercise habits, and start making changes toward a healthier lifestyle. The purpose of this campaign and its messaging as we feature content in these first few months of 2023 is to feature our brands and products as SOLUTIONS that help others achieve their daily health, fitness, and exercise goals.

Messaging around 'Bring the Heat' is meant challenge a consistent effort for 6-weeks... to motivate… to help and inform… and to inspire others to find the right product that best helps them get started on their weight loss goals and "burn" the fat away - all while maintaining muscle.

Featured Product(s):
ARSENAL X - Thermogenic Fat Burner
OMEGA-CUTS - Body Toner
INFERNO STACK - 6 Week Stack/Challenge

Content Features:

• General Testimony

• Energy

• Fat Burn & Weight Loss

• Feeling Good

Timeline:
Starting Mid-January - March

SHARE THE LOVE
LOCAL FRANCHISE GNC
Coming Soon...April 2023 

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage shopping local, supporting their local family owned GNC, or they can use our GNC STORE LOCATOR online to find a family owned GNC store near them.

On Location:

1. Influencers will talk to the staff/management beforehand and let them know who they are, who they are with, what they will be doing there...they will get approval before filming.
2. Influencers will credit and feature the store location. If the GNC is on social, they can get the social media handle(s) to tag in their post/reels...SHARING THE LOVE!

Content Features:

• Product/Brand Endorsement

• Product Stacks

• Shop Local at a Family Owned GNC

• GNC Experience

Timeline/Publish Date:
Starting April - May

DUAL IMPACT
DROP THE POUNDS - LOSE THE INCHES
February - March 

A new year presents an opportunity for many to reassess and reset their personal health and fitness goals. Many people use this time to focus on weight loss, shed some excessive holiday weight, develop healthier eating and exercise habits, and start making changes toward a healthier lifestyle.

The purpose of this campaign and its messaging as we feature content in these first few months of 2023 is to feature our products (LIPO-RUSH XT & XTP, CENSOR, DUAL IMPACT STACK) as SOLUTIONS that help others achieve their daily health, fitness, and exercise goals. Messaging around 'Dual Impact' is meant to motivate…to help and inform…and to inspire others to find the right product that best helps them get started on their weight loss goals and "burn" the fat away - all while maintaining muscle.

Featured Product(s):
LIPO-RUSH XT & XTP - Thermogenic Fat Burner
CENSOR - Body Toner
DUAL IMPACT STACK

Content Features:

• General Testimony

• Energy

• Fat Burn & Weight Loss

• Feeling Good

Timeline/Publish Date:
Starting February - March

NEW LIPORUSH XTP FLAVOR
CARAMEL APPLE
Starting Mid-March 

We are launching a new flavors of LIPORUSH XTP – Caramel Apple. Because this is an NDS 'HERO' product, we think this is a great opportunity to engage all our communities. We are looking to create awareness/buzz to help with the launch of this new flavor - encouraging out community to try it out.

Featured Product(s):
LIPORUSH XTP
– Fat Burning
– Increases Energy Levels
– Boosts Metabolism
– Razor-Sharp Focus
– Diuretic Function

Content Features:

• Product Flavor Reveal

• Taste Test

• Usage/Demo

• Product Endorsement

Timeline/Publish Date:
Starting Mid-March

SHARE THE LOVE
LOCAL FRANCHISE GNC
Coming Soon...April 2023 

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage shopping local, supporting their local family owned GNC, or they can use our GNC STORE LOCATOR online to find a family owned GNC store near them.

On Location:

1. Influencers will talk to the staff/management beforehand and let them know who they are, who they are with, what they will be doing there...they will get approval before filming.
2. Influencers will credit and feature the store location. If the GNC is on social, they can get the social media handle(s) to tag in their post/reels...SHARING THE LOVE!

Content Features:

• Product/Brand Endorsement

• Product Stacks

• Shop Local at a Family Owned GNC

• GNC Experience

Timeline/Publish Date:
Starting April - May

SHARE THE LOVE
LOCAL FRANCHISE GNC
Coming Soon...April 2023 

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage shopping local, supporting their local family owned GNC, or they can use our GNC STORE LOCATOR online to find a family owned GNC store near them.

On Location:

1. Influencers will talk to the staff/management beforehand and let them know who they are, who they are with, what they will be doing there...they will get approval before filming.
2. Influencers will credit and feature the store location. If the GNC is on social, they can get the social media handle(s) to tag in their post/reels...SHARING THE LOVE!

Content Features:

• Product/Brand Endorsement

• Product Stacks

• Shop Local at a Family Owned GNC

• GNC Experience

Timeline/Publish Date:
Starting April - May

SHARE THE LOVE
LOCAL FRANCHISE GNC
Coming Soon...April 2023 

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage shopping local, supporting their local family owned GNC, or they can use our GNC STORE LOCATOR online to find a family owned GNC store near them.

On Location:

1. Influencers will talk to the staff/management beforehand and let them know who they are, who they are with, what they will be doing there...they will get approval before filming.
2. Influencers will credit and feature the store location. If the GNC is on social, they can get the social media handle(s) to tag in their post/reels...SHARING THE LOVE!

Content Features:

• Product/Brand Endorsement

• Product Stacks

• Shop Local at a Family Owned GNC

• GNC Experience

Timeline/Publish Date:
Starting April - May

SHARE THE LOVE
LOCAL FRANCHISE GNC
Coming Soon...April 2023 

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage shopping local, supporting their local family owned GNC, or they can use our GNC STORE LOCATOR online to find a family owned GNC store near them.

On Location:

1. Influencers will talk to the staff/management beforehand and let them know who they are, who they are with, what they will be doing there...they will get approval before filming.
2. Influencers will credit and feature the store location. If the GNC is on social, they can get the social media handle(s) to tag in their post/reels...SHARING THE LOVE!

Content Features:

• Product/Brand Endorsement

• Product Stacks

• Shop Local at a Family Owned GNC

• GNC Experience

Timeline/Publish Date:
Starting April - May