BRAND CAMPAIGNS

SHARE THE LOVE
LOCAL FRANCHISE GNC
Finishing - Early September

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage shopping local, supporting their local family owned GNC, or they can use our GNC STORE LOCATOR online to find a family owned GNC store near them.

Influencer Video Shoots:

1. Influencers will first connect with their Regional Sale Manager to be matched with a local family owned and operated GNC in their area.
2. On location, influencers will talk to the staff/management beforehand and let them know who they are, who they are with, what they will be doing there...they will get approval before filming.
3. Influencers will credit and feature the store location. If the GNC is on social, they can get the social media handle(s) to tag in their post/reels...SHARING THE LOVE!

Hashtag(s):
#sharethelove
#shoplocal
#familyowned
#familyoperated
#gnclivewell
#gnc

Creative Considerations:

• Shop Local - Highlight the values in supporting your local communities by shopping at a local family owned and operated GNC. GNC has longevity and a reputation for offering premium, specialized, innovative, cutting-edge products that aren’t simply found in local grocery stores in their Health and Foods aisle. We appreciate our partnerships with family owed and operated GNCs!

• GNC Experience - Come experience the difference…instead of just shopping online. Stop doing all the research on your own (online), GNC’s knowledgeable staff is a great resource that can come along side you on your fitness journey to help you achieve your personal goals.

• Product Endorsement/Stacks - What do you like most about the products and how are you using it? What should someone know before looking for a product? What they should be looking for in the product and why it’s important? Highlight key benefits, callout key ingredients and/or blends, and feature a favorite flavor if applicable.

Timeline/Publish Date:
Finishing Early September

PEAK PERFORMANCE
INTRA-WORKOUT
CG5, CR5, BCAAS, CORE FUEL
Starting - September

Fall sports are kicking off and PMD has what you need to achieve your Peak Performance. How are you supplementing your workouts to ensure you are ready to complete? Whether you're in High School, College, or active in your local Rec League, we have great Intra-Workout products to include: two great options of Creatine (CG5 & CR5), BCAAs (Charged+ & Stim Free), and Core Fuel. Don't get stuck in the middle of your workout and have to refuel to push through.

Campaign Assets:
https://www.dropbox.com/scl/fo/6isbfhwt0t33uzzl8c6sd/h?rlkey=pei3cfih3buzbaekkwrcfcr9a&dl=0

Featured Product(s) for Intra-Workouts:
– CG5: 5 Forms of Creatine & Glutamine
– CR5: 5 Forms of Creatine
– BCAAs: Charged+ & Stim Free
– CORE FUEL: Tropical Fruit Punch

Hashtag(s):
#peakperformance
#performance
#intraworkout
#intra
#intraworkout

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - What sports/competitions are you currently active in or preparing for? How are you supplementing your workouts to ensure you are ready to complete?

• How-To (IG Reels) - Demonstrate how do you use the product(s) and when do you use it? How does the product fit into your daily routine and how do they taste (if applicable)?

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product(s) and how are you using it? How has it helped you achieve your goals?
  
  

Content Features: Capture your Sports or Competitive Activities

• Sports, Outdoors, or in the Gym
• Workouts, Exercises, or Activities
• Victories, Wins, and/or Achievements

Timeline/Publish Date:
Starting September

PEAK PERFORMANCE
POST-WORKOUT
CG5, CR5, BX3, AMPLIFY XL
Starting - Mid-September

Fall sports are kicking off and PMD has what you need to achieve your Peak Performance. How are you supplementing your recovery to ensure you are ready to complete at your highest level? Whether you're in High School, College, or active in your local Rec League, we have great Post-Workout products to help fight muscle fatigue and maximize your recovery time between games or competitions. These products include: two great options of Creatine (CG5 & CR5), BX3 (Muscle-Building Powder), and AMPLIFY XL (Protein). Don't get caught still recovering from your last event.

Campaign Assets:
https://www.dropbox.com/scl/fo/6isbfhwt0t33uzzl8c6sd/h?rlkey=pei3cfih3buzbaekkwrcfcr9a&dl=0

Featured Product(s) for Post-Workouts:
– CG5: 5 Forms of Creatine & Glutamine
– CR5: 5 Forms of Creatine
– BX3: Muscle-Building Super Powder
– AMPLIFY XL: Premium Whey Protein

Hashtag(s):
#peakperformance
#performance
#intraworkout
#intra
#intraworkout

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - What sports/competitions are you currently active in or preparing for? How are you supplementing your recovery time to ensure you are ready for the next game or competition?

• How-To (IG Reels) - Demonstrate how do you use the product(s) and when do you use it? How does the product fit into your daily routine and how do they taste (if applicable)?

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product(s) and how are you using it? How has it helped you achieve your goals?
  
  

Content Features: Capture your Sports or Competitive Activities

• Sports, Outdoors, or in the Gym
• Workouts, Exercises, or Activities
• Victories, Wins, and/or Achievements

Timeline/Publish Date:
Starting Mid-September

SHARE THE LOVE
LOCAL FRANCHISE GNC
Finishing - Early September

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage shopping local, supporting their local family owned GNC, or they can use our GNC STORE LOCATOR online to find a family owned GNC store near them.

Influencer Video Shoots:

1. Influencers will first connect with their Regional Sale Manager to be matched with a local family owned and operated GNC in their area.
2. On location, influencers will talk to the staff/management beforehand and let them know who they are, who they are with, what they will be doing there...they will get approval before filming.
3. Influencers will credit and feature the store location. If the GNC is on social, they can get the social media handle(s) to tag in their post/reels...SHARING THE LOVE!

Hashtag(s):
#sharethelove
#shoplocal
#familyowned
#familyoperated
#gnclivewell
#gnc

Creative Considerations:

• Shop Local - Highlight the values in supporting your local communities by shopping at a local family owned and operated GNC. GNC has longevity and a reputation for offering premium, specialized, innovative, cutting-edge products that aren’t simply found in local grocery stores in their Health and Foods aisle. We appreciate our partnerships with family owed and operated GNCs!

• GNC Experience - Come experience the difference…instead of just shopping online. Stop doing all the research on your own (online), GNC’s knowledgeable staff is a great resource that can come along side you on your fitness journey to help you achieve your personal goals.

• Product Endorsement/Stacks - What do you like most about the products and how are you using it? What should someone know before looking for a product? What they should be looking for in the product and why it’s important? Highlight key benefits, callout key ingredients and/or blends, and feature a favorite flavor if applicable.

Timeline/Publish Date:
Finishing Early September

BACK TO SCHOOL
NUERO SPHERE
Starting - September

Campaign Assets:
https://www.dropbox.com/scl/fo/qv8zk6zw3jfs2k4cso8nx/h?rlkey=fo4a0h7io4lkxxzag4huyluuh&dl=0

Featured Product(s):
NEURO SPHERE
- Memory and Enhanced Cognition
- Stress and Improved Mood
- Antioxidant and Immunity Support
- Mental Clarity, Focus and Energy
- Nootropic Function

Hashtag(s):
#backtoschool
#school
#backtowork
#work
#neurosphere

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - How does NEURO SPHERE get you ready for school? How does NEURO SPHERE get you ready and/or through your daily routine? Capture your daily routine or aspects of your day (time lapse). What specific areas does this product help you?

• How-To (IG Reels) - How do you use the product and when do you use it? How does the product fit into your daily routine?

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product? Why you like using it? How has it helped you achieve your goals?
  
  

Content Features:

• School or Work
• Studying, Taking Test, etc...
• Prepping for Work, Work Tasks, Presentation, etc...

Timeline:
Starting September

'TIS THE SEASON
IMMUNE ADVANCED
Starting - Mid-September

Campaign Assets:
https://www.dropbox.com/scl/fo/cd2uq1zfsg3azgs1n6pq2/h?rlkey=nkbe36kwph4ax92w023ldwsu4&dl=0

Featured Product(s):
IMMUNE Advanced
- Stronger Immune Health & Response
- Enhance Health & Well-Being
- Boost Antioxidant Levels

Hashtag(s):
#tistheseason
#immunehealth
#immunesupport
#immune
#health
#wellbeing
#antioxidant

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - How does IMMUNE Advanced help you do what your love: out on the golf course, jogging/walking on the trails, yoga in the park, playing with your dog, etc... Have you noticed any differents taking the product now verse before?

• How-To (IG Reels) - How do you personally use the product and when do you take it?

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product? Why you like using it? How has it helped you achieve your goals?
  
  

Content Features:

• • Golfing, Exercise, Jogging/Walking, Yoga, etc...
  • Outdoor Activities
  • Fun with Family or Friends

Timeline:
Starting Mid-September

CHOCTOBER
ISOLATE - CHOCOLATE
Coming - October

TURN DOWN FOR WHAT?
TURN UP THE VOL-UME
VASO-VOL MUSCLE PUMP VOLUMIZER
Coming - Late October

IT'S IN YOUR GAME
D1-T STRENGTH
Coming - November

ALL THE TRIMMINGS
THANKSGIVING
SLIMIFY ADVANCED
Coming - Mid November

BE THE STORM
SHOCK'D YOKED
Coming - Early December

"JINGLE ALL THE WEIGHTS"
WORKOUT TIPS
VASO-VOL MUSCLE PUMP VOLUMIZER
Coming - Late December

SHARE THE LOVE
LOCAL FRANCHISE GNC
Finishing Early September

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage shopping local, supporting their local family owned GNC, or they can use our GNC STORE LOCATOR online to find a family owned GNC store near them.

Influencer Video Shoots:

1. Influencers will first connect with their Regional Sale Manager to be matched with a local family owned and operated GNC in their area.
2. On location, influencers will talk to the staff/management beforehand and let them know who they are, who they are with, what they will be doing there...they will get approval before filming.
3. Influencers will credit and feature the store location. If the GNC is on social, they can get the social media handle(s) to tag in their post/reels...SHARING THE LOVE!

Hashtag(s):
#sharethelove
#shoplocal
#familyowned
#familyoperated
#gnclivewell
#gnc

Creative Considerations:

• Shop Local - Highlight the values in supporting your local communities by shopping at a local family owned and operated GNC. GNC has longevity and a reputation for offering premium, specialized, innovative, cutting-edge products that aren’t simply found in local grocery stores in their Health and Foods aisle. We appreciate our partnerships with family owed and operated GNCs!

• GNC Experience - Come experience the difference…instead of just shopping online. Stop doing all the research on your own (online), GNC’s knowledgeable staff is a great resource that can come along side you on your fitness journey to help you achieve your personal goals.

• Product Endorsement/Stacks - What do you like most about the products and how are you using it? What should someone know before looking for a product? What they should be looking for in the product and why it’s important? Highlight key benefits, callout key ingredients and/or blends, and feature a favorite flavor if applicable.

Timeline/Publish Date:
Finishing Early September

BALANCE IS BETTER
ZEN NATURAL
Starting - September 

In today’s on-the-go lifestyle, which includes fast-food runs and high stress in the workplace, everyone is subject to the effects of magnesium deficiency: Stress, hypertension, adrenal fatigue, poor sleep, and muscle cramping can all be signs and common symptoms. ZEN NATURAL helps restore proper magnesium levels with high quality sources - magnesium chelate and di-magnesium malate. This provides you with twice as much elemental magnesium per serving as compared to other forms.

Campaign Assets:

https://www.dropbox.com/scl/fo/dakpnis8cg02jynhw7cob/h?rlkey=es3at1horxmgrepkm97b9xi9u&dl=0

Featured Product(s):
ZEN NATURAL
– Combat Stress
– Better Restful Sleep
– Improve Adrenal Health
– Reduce Muscle Cramping

Hashtag(s):
#balanceisbetter
#betterbalance
#balance
#magnesium
#zennatural
#zen

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - How does ZEN NATURAL restore Balance to your life? Describe your Zen...what aspect do you or would you most benefit from: Restful Sleep & Relaxation or Overall Stress Relief? What specific areas does this product help you?
• How-To (IG Reels) - How do you use the product and when do you use it? How does the product fit into your daily routine?
• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product? Why you like using it? How has it helped you achieve your goals?

Content Features:

• Yoga and/or Stretching
• Enjoying Outdoors
• Bedtime Routine with Good Morning
  
  

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Starting September

SUPER-TEMBER
GREENS & FRUITS SUPERFOOD
Starting - Mid-September 

In today’s on-the-go lifestyle, which includes fast-food runs and high stress in the workplace, a quick 'SUPERFOOD' shake could be all you have time for. GREENS & FRUITS offers a convenient and delicious way to add more nutrients to your daily regimen or as a meal replacement option. It tastes amazing, flavorful and satisfying.

GREENS & FRUITS mixes easily into your favorite daily smoothie or post-workout protein shake! It can also be mixed into your almond milk, blended in with your oatmeal, and added to your favorite meals and recipes for that extra nutritional boost. It is a smart choice and the right way for you to be Naturally Better and support a healthier lifestyle - Turn your ordinary September into a SUPER-TEMBER!

Campaign Assets:

https://www.dropbox.com/scl/fo/hs14bps6ll1kg701le98g/h?rlkey=jn5ao4gxu7iopgdvfo4ruy8x6&dl=0

Featured Product(s):
GREENS & FRUITS
– Natural Health, Wellness, & Vitality
– Fortified with Beet Powder
– Probiotics & Digestive Health
– Easy to Mix & Convenient

Hashtag(s):
#supertember
#superfood
#greensfruits
#greens
#fruits

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - How does GREENS & FRUITS convenient for you and your busy life? How does this superfood powder get you what your body needs; turning an ordinary September into a Super-tember? What specific areas does this product help you?
• Taste Review / How-To (IG Reels) - What is your favorite flavor and how does it taste? How do you use the product and how does the product fit into your daily routine?
• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product? Why you like using it? How has it helped you achieve your goals?

Content Features:

• Demo Shake or Smoothie
• Yoga and/or Stretching
• Enjoying Outdoors

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Starting September

NATURALLY BETTER
NUTROLOGY PRODUCT LINE
Coming - October 

NUTROLOGY is #naturallybetter than all the other (plant-based/sourced non-GMO) sports nutrition brands. Get outside, capture your summer, and show how these products help hydrate and support summer workouts, exercises, activities, etc...

Campaign Assets:

https://www.dropbox.com/scl/fo/9ceghgcss7n0djvr3a86m/h?rlkey=4t6tv3j52nhjpav6t5f79rp0r&dl=0

Featured Products:

• All NUTROLOGY Products

Hashtag(s):
#naturallybetter
#hydrate
#summernatural
#summertime

Creative Considerations:

• Campaign Messaging - How do the products help hydrate on hot summer days? How do the products help support summer activities? What specific product(s) are you using and how has NUTROLOGY helped you through your summer health and fitness journey?

• Taste Test / How-To - What flavor do you have and how does it taste (if applicable)? Demonstrate how you use the product(s) and how does the product(s) fit into your daily routine?

• Product Endorsement - What do you like most about the product(s) and how are you using it? How have they helped you achieve your goals?

Content Features: Capture the Summer Activities

• Workouts, Exercises, Activities
• Green Grass
• Day at the Beach

Timeline/Publish Date:
Starting October

SHARE THE LOVE
LOCAL FRANCHISE GNC
Finishing - Early September

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage shopping local, supporting their local family owned GNC, or they can use our GNC STORE LOCATOR online to find a family owned GNC store near them.

Influencer Video Shoots:

1. Influencers will first connect with their Regional Sale Manager to be matched with a local family owned and operated GNC in their area.
2. On location, influencers will talk to the staff/management beforehand and let them know who they are, who they are with, what they will be doing there...they will get approval before filming.
3. Influencers will credit and feature the store location. If the GNC is on social, they can get the social media handle(s) to tag in their post/reels...SHARING THE LOVE!

Hashtag(s):
#sharethelove
#shoplocal
#familyowned
#familyoperated
#gnclivewell
#gnc

Creative Considerations:

• Shop Local - Highlight the values in supporting your local communities by shopping at a local family owned and operated GNC. GNC has longevity and a reputation for offering premium, specialized, innovative, cutting-edge products that aren’t simply found in local grocery stores in their Health and Foods aisle. We appreciate our partnerships with family owed and operated GNCs!

• GNC Experience - Come experience the difference…instead of just shopping online. Stop doing all the research on your own (online), GNC’s knowledgeable staff is a great resource that can come along side you on your fitness journey to help you achieve your personal goals.

• Product Endorsement/Stacks - What do you like most about the products and how are you using it? What should someone know before looking for a product? What they should be looking for in the product and why it’s important? Highlight key benefits, callout key ingredients and/or blends, and feature a favorite flavor if applicable.

Timeline/Publish Date:
Finishing - Early September

NEW BRANDING
PROVEN SCIENCE • POWERFUL RESULTS
Featuring - Fall 2023

Metis Nutrition is the latest line of advanced nutrition supplements from industry leader FitLife Brands. This unrivaled complement of products is precision-engineered to deliver specific, significant, powerful results. Metis Nutrition products are raising expectations and results in the supplement category, with science backed by clinical studies.

Metis Nutrition strives to meet the ever-evolving consumer need for beneficial, safe supplements through advanced ingredients delivered in progressive formulas.

Campaign Assets:
https://www.dropbox.com/scl/fo/s50ijdjh9dhdxnafwulwc/h?dl=0&rlkey=q9jhepwlergpml3pqyslwp17c

Featured Product(s):
JXT5 Advanced 5-in-1 Men's Health Supplement
PYRO SLIM 7 Once-A-Day Thermogenic

Hashtag(s):
#metisnutrition
#metis
#newbranding
#refresh
#newlook
#pyroslim7
#jxt5
#science
#results

Timeline/Publish Date:
Featuring - Fall 2023

NEW LOOK SAME RESULTS
PYRO STIM 7 ONCE-A-DAY THERMOGENIC
Featuring - Fall 2023

7-in-1 Complex Thermogenic promotes a healthy lifestyle, helps tone, suppresses cortisol levels, controls appetite, and boosts energy, focus, and overall mood. With these dynamic benefits, Pyro Stim 7 delivers a multi-dimensional metabolism booster and support for both men and women.

Campaign Assets:
https://www.dropbox.com/scl/fo/05tuytvx21mvvoxmfy3ld/h?dl=0&rlkey=731535noqz1fcx4lgqduq6cci

Featured Product:
PYRO SLIM 7 Once-A-Day Thermogenic

Hashtag(s):
#pyroslim7
#thermogenic
#metisnutrition
#metis
#newbranding
#refresh
#newlook

Product Benefits:

• Tone Your Body: Burn more calories than you take in. It is a simple concept but one many need help doing in order to reach their desired weight loss goals. Pyro Stim 7 provides support to tone your body by increasing metabolism and helping to control your appetite. A Hydro Shed Blend helps expel excess water to support a toned physique.
• Increased Energy & Focus: A single capsule provides a strong combination of energy sources to help you get through your day or your workouts without the “crash”. A synergistic blend of Caffeine Anhydrous, Green Tea Leaf Powder, and Yohimbe Bark Extract will have you energized as you go about your day. TeaCrine is a patented ingredient that helps users increase their energy levels without increasing their heart rate. A Cognitive Focus Blend will ensure you stay locked in.
• Decrease Your Appetite: Reduce cravings and feel fuller sooner with each serving of Pyro Stim 7. Changing eating habits can be a challenge when starting a diet. Establishing portion control and changing or even eliminating unhealthy snacking or late-night binges play a critical goal in weight loss. Decreasing your appetite makes these challenges easier to overcome.
• Single Capsule Serving: Pyro Stim 7 unleashes your attack on fat-loss with the simplicity of a single capsule serving. Just take 1 capsule a day, preferably with a meal and 6-8 ounces of water. Pyro Stim 7 is a 60-day supply. A single capsule packs an energy punch equivalent to a couple of cups of coffee so this is not a product for people with a low caffeine tolerance. Ignite your metabolism with Pyro Stim 7 today!

Timeline/Publish Date:
Featuring - Fall 2023

REFRESHED
JXT5 ADVANCED 5-IN-1 MEN'S HEALTH SUPPLEMENT
Featuring - Fall 2023

Redefine your edge with JXT5 ADVANCED, a premium and comprehensive 5-in-1 men’s health support formula engineered to help strengthen your vitality, support your athletic performance and capacity for exercise, help improve your physique, and support your overall health in five major areas: Testosterone, Joints, Libido, Prostate, and Vision! This more advanced testosterone-boosting solution can help you feel like you did in your 20s.

Campaign Assets:
https://www.dropbox.com/scl/fo/dxsg31agqrjaln7q90tzz/h?dl=0&rlkey=buvqx6bufn45is46q47sp1pa8

Featured Product:
JXT5 Advanced 5-in-1 Men's Health Supplement

Hashtag(s):
#jxt5
#menshealth
#metisnutrition
#metis
#newbranding
#refresh
#newlook

Product Benefits:

• 2-In-1 Testosterone Booster and Joint Health Solution: This well-rounded formula features high quality ingredients known to help support and protect prostate function, and a specialized blend to support ocular health and vision. But what really makes JXT5 ADVANCED more specialized is it features key ingredients designed to help boost testosterone levels, suppress estrogen, and uniquely support joint health and wellness at the same time. Stay moving, stay active, and stay in the game!

• Clinically Studied Key Ingredients: Featuring three key clinically researched and proven ingredients along with a series of highly developed and specialized male support blends, JXT5 ADVANCED offers a best-in-class testosterone and joint health solution delivered in one product formula. With 600mg of clinically studied Fenugreek Seed Extract (TestoSurge®), a clinical dose of 50mg Dehydroepiandrosterone (DHEA), and 250mg of clinically researched and patented Calcium Fructoborate (FruiteX-B®), JXT5 ADVANCED offers what’s needed to help increase your testosterone levels, support your libido, help restore your natural vigor, and improve your overall stamina throughout the day.

• Label Transparency: Offers truth-in-labeling for all its key ingredients, so you know exactly what you're getting with every serving! This means you can feel more confident in knowing you’re getting what’s necessary to help boost free and total testosterone levels, suppress estrogen, stimulate libido, enhance stamina, and strengthen your overall vitality. It’s time to unlock your drive with Metis Nutrition’s JXT5 ADVANCED.

• Safe And High Quality: Metis Nutrition is committed to providing the highest quality and most effective nutritional supplements in the industry. Users can take comfort in knowing its products are manufactured in the USA to the highest standards in a cGMP (Current Good Manufacturing Process) compliant facility. Furthermore, each production batch is thoroughly tested to ensure quality and purity. With Metis Nutrition’s JXT5 ADVANCED it features proven science to help produce powerful results.

Timeline/Publish Date:
Featuring - Fall 2023

FALL SCHEDULE
Coming Soon