UGC FOR NUTROLOGY
Starting April
We would like to extend an opportunity to you to participate with a Nutrology UGC campaign. We are interested in revamping our imagery for marketing/advertising purposes, and we would like to feature your content as someone who is a part of the natural health-based supplements community.
If interested, please help us by creating a variety of UGC that features our "hero" products, so we can begin using it all toward our social channels, our website, for Amazon, and on other forms of advertising for the Nutrology brand.
We are looking to get this started ASAP. So if you are interested sign-up by Friday, March 31st - see all the details/deliverables below and sign-up at the bottom. Thank you!
**Priority: The first few products we will be featuring right away in April are our BEET NATURAL 02 & BEET ACTIVE; so we are looking for a quick turn-around on UGC imagery and videos for these products.
Featured Products:
– BEET NATURAL O₂ (Pre-Workout) - Priority
– BEET ACTIVE (Vegan Energy Drink w/ Beet Root) - Priority
– TRIPACT PROTEIN (Premium Nutrition Shake)
– BCAA NATURAL (Plant Sourced Amino Drink)
– ZEN NATURAL (Magnesium and Theanine)
**For more information about Nutrology products, please go to NutrologyOnline.com
Content Deliverables requested per product to support this campaign:
-
Product Selfies (Image): You smiling with your product fully in frame - Possible backdrops/locations could be in the gym, outside, kitchen, etc…
- Product Selfies w/ Bokeh Background (Image): Product in full frame and yourself blurred in background - Possible backdrops/locations could be in the gym, outside, kitchen, etc…
-
Product Workouts/Exercise (Image): Feature the product in foreground and yourself blurred in background working out or exercising - Possible locations could be in the gym, outside, in home, etc...
- Product Usage/Demo (Image Set): Capture the steps taken to mix-up and use the product - Possible backdrops/locations could be in the kitchen, gym, locker room, in the car, etc...
- Product Usage/Demo (Video): Capture and demonstrate how to use the product - Possible backdrops/locations could be in the kitchen, gym, locker room, in the car, etc...
- Product Taste Test (Video): For applicable products, do a taste test and give your approval and recommendation - Possible backdrops/locations could be in the gym, outside, kitchen, etc…
Content Delivery Options:
- You can send content via email: mmatulka@fitlifebrands.com
- You can DM content via instagram @nutrology_nutrition
- You can post your content on instagram and tag @nutrology_nutrition
Prop Considerations:
Weights, Gym Bags, Gym Equipment (Treadmill/Eliptical), Towel, Yoga Mat, Jump Rope, Blenders, Nutrology Shakers, Water Glass, Night Stand, Vanity, Alarm Clock, Daily Planner, Newspaper, Computer, Phone, Apple Watch, Fresh Fruits or Vegtables, etc…
Creative Considerations:
- Our products are very colorful and attractive. If you have can, match the color profiles of our products...ex. workout attire, props, etc...
- Be sure to use the highest quality camera settings or your phone or traditional camera. Avoid using filters other than a Bokeh (blur) effect for backgrounds (like 'Portrait' mode on iPhones).
- For your backdrops/locations, look for clean, uncluttered, well lit areas.
- When you start shooting, be sure to take a lot of photos to capture a wide range options and don't hesitate to send us multiple variations to choose from.
- Videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable.
Timeline/Publish Date:
Starting April - Prioritize BEET NATURAL & BEET ACTIVE