ISATORI CAMPAIGNS

KICKSTART 2023
February-March 

A new year presents an opportunity for many to reassess and reset their personal health and fitness goals. Many people use this time to focus on weight loss, shed some excessive holiday weight, develop healthier eating and exercise habits, and start making changes toward a healthier lifestyle. The purpose of this campaign and its messaging as we feature content in these first few months of 2023 is to feature our brand and products (LIPO-DREX, ULTRA CLA-OMEGA, L-CARNITINE LS3) as SOLUTIONS that help others achieve their daily health, fitness, and exercise goals. Messaging around 'Kickstart' is meant to encourage… to motivate… to help and inform… and to inspire others to find the right product that best helps them get started and succeed.

Featured Product(s):
LIPO-DREX - Thermogenic Fat Burner
ULTRA CLA-OMEGA - Body Toner
L-CARNITINE LS3 - Liquid Fat Burners

Content Deliverables: Choose one from the options below

• General Testimony (IG Reels or 3 Image Set) - Why you like using it? How it has helped you achieve your goals?

• Energy (IG Reels or 3 Image Set) - How do they help give you energy and focus for exercising or the energy needed to get you through your work day?

• Fat Burn & Weight Loss (IG Reels or 3 Image Set) - How they help you burn more calories throughout the day? How it can be a healthier decision to help with fat loss and boost your energy levels?

• Feeling Good (IG Reels) - How easy these products are to implement into your daily routine? What nootropic ‘feel good’ feelings and mentally stimulating effects for better focus have you experienced?

Creative Considerations:
Capture when you take these products or maybe even where you take them...i.e., when on a walk outside around a park, in the gym before a workout, starting your day at home or before work, while at work during the day, etc...There are a lot of different settings you could potentially capture when putting your video together showing how you use the product(s).

Timeline/Publish Date:
Starting February - March

IT'S GRO- TIME!
POWER OF BIO-GRO
April-March 

INFLUENCER CAMPAIGN
**Look for Max Influencer Involvement

Make 2023 your best, reset yourself, and identify some new fitness goals. Get to work toward building your best body. And with the full support of iSatori behind you now is the time to achieve your strongest results... because IT'S GRO- TIME!

The goal of this campaign is to highlight the value and the impact BIO-GRO and how it has helped you with your fitness and training regimen.   We want to know how you are using BIO-GRO, what you're stacking it with, how it helps make your favorite protein even stronger and helps optimize your recovery. Have you used BIO-GRO with a pre-workout, and has it helped you build more muscle and increase your strength? Have you combined it with your BCAAs or aminos, and do you use it during your workouts to help boost your muscular performance and maximize your training efforts? We are interested in gathering this type of content and want to hear from you. What is your go-to product combination/stack, and what are your main reasons for using BIO-GRO?

What do you think BIO-GRO's greatest value is? And why do you think someone else should strongly consider using it to help them achieve their goals?

Featured Product(s):
BIO-GRO
– Clinically Studied/Proven BIO-PRO® Bio-Active Peptides

– Developed to Strengthen/Amplify Protein Synthesis
(makes your protein shakes more effective and stronger)

– Build More Muscle, Increase Strength and Faster/Efficient Recovery.

– Stim Free and available in Chocolate and Vanilla Ice Cream, and Unflavored

Content Deliverables: Choose one from the list below

• Product Review (IG Reels) - What do you think is the product's best feature or main reason why someone should consider it?

• GRO-Stack (IG Reels or 3 Image Set) - What is your GRO-Stack? Capture what you stack your BIO-GRO with? Give a reason(s) why you use both products together and how you achieve a stronger result?

• Usage or How-To (IG Reels) - Capture how easy it is to use the product.

• Product Endorsement (IG Reels or 3 Image Set) - Describe what you like most about the product? Why you like using it? How has it helped you achieve your goals?

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free. Try to recognize a current trend that's appealing to you that you can simply replicate.

Timeline/Publish Date:
Starting April - May