MUSCLEPHARM CAMPAIGNS

Below is a list of our current and future MusclePharm campaigns:
For more details on how to participate, simply click on the campaigns below.

pursuit of perfection - mp pro series (JUN-AUG)

PURSUIT OF PERFECTION
MP PRO SERIES
WRECKAGE • CLEAR-ISO • PROTEIN+ • ENDURA-DRIVE
Running June - August

In the PURSUIT OF PERFECTION, every choice counts—especially when it comes to fueling your body. That’s why the NEW MP Pro Series is here to take your performance and recovery to the next level. Designed for serious athletes and fitness enthusiasts, this elite line of sports nutrition products is engineered to help you build muscle, burn fat, and get summer ready—faster.

From high-quality protein (PROTEIN+ & CLEAR-ISO) and a powerful pre-workout (WRECKAGE) to advanced BCAAs and recovery blends (ENDURA-DRIVE), the MP Pro Series gives you the edge you need to train harder, recover quicker, and stay motivated every step of the way. Each product is science-backed, tested for purity, and crafted to support your most ambitious fitness goals.

And the best part? The MP Pro Series is available EXCLUSIVELY at The Vitamin Shoppe—your trusted destination for premium wellness and performance supplements!

This spring, level up your routine with cutting-edge nutrition that matches your ambition. Whether you're cutting, bulking, or simply striving to feel your best, make the right move toward your spring transformation. The PURSUIT OF PERFECTION starts now—with the MP Pro Series.

Featured Product(s):
MP PRO SERIES: THE PURSUIT OF PERFECTION

WRECKAGE Pre-Workout
PROTEIN+ Premium Protein Blend
CLEAR-ISO Fast-Acting Isolate Protein
ENDURA-DRIVE Stim-Free Amino Complex

Hashtag(s): @musclepharm
#PursuitOfPerfection
#PursuePerfection
#ProSeries
#MPProSeries
#TheVitaminShoppe
#TVS
#TeamMP
#WeLiveThis
#TheAthletesBrand
#AthletesBrand
#MusclePharm
#MP

Content Deliverables: Choose one from the list below

Campaign Messaging (IG Reels) - Capture your unboxing and initial thoughts on our NEW! MP Pro Series. Compare our flavor(s) to other flavors (or products) you’ve used in the past. Highlight what you like most about it.
Taste Review/How-To (IG Reels) - What do you think of our product flavors (describe the flavor/taste)? Emphasize how easy the product is to use and how it supports your spring goals before summer: highlight muscle gains, increased stamina, quicker recovery, weight/fat loss, and overall performance improvements - encourage your audience to try it for themselves.
Product Endorsement (IG Reels) - What do you like most about the product(s) and how are you using it? Show the importance of having the right supplements for effective performance when you hit the gym, cardio, exercise class, or outdoor activities. Describe how you feel before and after using the supplement(s) during your workouts. Encourage followers to join and share their own results and tag @musclepharm or use the branded hashtags.
Call-To-Action - Direct your community/followers to purchase these products using your discount code online at: https://musclepharm.com/

Content Features: Post IG Reels and Collaborate with @musclepharm

Workouts, Exercises, Sports or Outdoor Activities
Show off all your hard work and your new Summer Bod
Product Reviews & Recommendations
Personal Progress Updates

Timeline/Publish Date:
Running June - August

CAMPAIGN SIGNUP

Yes, I would like to participate in this campaign and I agree to create/complete the content deliverables within the timing of this campaign.

Yes...I Agree

Value is required

Full Name

Value is required

Social Handle

Value is required

Questions/Notes

**Place your order at: https://musclepharm.com/

Here is your Code: PROSERIES

the athlete's brand - power • strength • recovery (Jun-aug)

THE ATHLETE'S BRAND
POWER • STRENGTH • RECOVERY
MUSCLEPHARM PRODUCT LINE
Running June - August

This summer, fuel your grind with the brand built for those who demand more—MusclePharm, THE ATHLETE'S BRAND. Engineered for true performance, our sports nutrition line delivers everything you need to unlock your full potential: POWER, STRENGTH, and RECOVERY at every level of training.

Whether you're chasing PRs, sculpting your physique, or pushing through the summer heat, MusclePharm’s formulas are trusted by elite athletes and backed by science. From explosive pre-workouts that light the fire, to clean protein blends that build lean muscle, to recovery stacks that keep you going—every product is made to fuel the mission.

Summer isn’t a time to take it easy. It’s the season to rise, compete, and dominate. With MusclePharm in your corner, you’ll train harder, recover faster, and perform better—day in, day out.

Be relentless. Be precise. Be fueled by the best! Performance isn’t just physical—it’s mental, it’s disciplined, and it’s earned.

Featured Product(s):
MUSCLEPHARM: Full Product Line
Proteins, Pre-Workouts, Post-Workouts, Creatine, RTDs, Protein Bars, Vitamins and more...

Hashtag(s): @musclepharm
#TheAthletesBrand
#AthletesBrand
#TruePerformance
#Power
#Strength
#Recovery
#SummerReady
#SummerBod
#TeamMP
#WeLiveThis
#MusclePharm
#MP

Content Deliverables: Choose one from the list below

Campaign Messaging (IG Reels) - What is your go-to MusclePharm supplement or stack for the summer? Share your fitness routine — explain how each product supports powerful performance, improve strength, or speeds up recovery.
Taste Review/How-To (IG Reels) - What are your go-to summer flavors? Emphasize how easy the product is to use and how it supports your goals: highlight muscle gains, increased stamina, weight/fat loss, and overall performance improvements - encourage your audience to try it for themselves.
Product Endorsement (IG Reels) - What do you like most about the product(s) and how are you using it? Show the importance of having the right supplements for effective performance when you hit the gym, cardio, exercise class, and summer outdoor activities. Describe how you feel before and after using the supplement(s) during your workouts. Encourage followers to join and share their own results and tag @musclepharm or use the branded hashtags.
Call-To-Action - Direct your community/followers to purchase these products using your discount code online at: https://musclepharm.com/

Content Features: Post IG Reels and Collaborate with @musclepharm

Workouts, Exercises, Sports or Outdoor Activities
Show off all your hard work and your new Summer Bod
Product Reviews & Recommendations
Personal Progress Updates

Timeline/Publish Date:
Running June - August

CAMPAIGN SIGNUP

Yes, I would like to participate in this campaign and I agree to create/complete the content deliverables within the timing of this campaign.

Yes...I Agree

Value is required

Full Name

Value is required

Social Handle

Value is required

Questions/Notes

**Place your order at: https://musclepharm.com/

Here is your Code: ATHLETESBRAND

MP ON-THE-GO (COMBAT READY) - RTDs • protein bars (Jun-aug)

MP ON-THE-GO
COMBAT READY
COMBAT READY-TO-DRINKs • COMBAT READY PROTEIN BARs
Running June - August

In today’s fast-paced world, staying committed to your fitness goals means being prepared—anytime, anywhere. Whether you’re balancing a crazy work/life schedule, getting a few quick reps in at the gym, or off to a weekend adventure, ON-THE-GO fuel is essential! That’s where our COMBAT READY-TO-DRINKs (RTDs) and COMBAT READY PROTEIN BARS come in—your secret weapons for staying COMBAT READY and summer focused, even with a packed schedule.

Perfectly designed for a busy lifestyle, these high-protein, nutrient-rich options deliver the fuel your body needs to build muscle, recover fast, burn fat, and COMBAT CRAVINGS—without skipping a beat. Toss a protein bar in your gym bag or grab a ready-to-drink shake post-workout to stay on track, even when life gets hectic.

Made for athletes, professionals, and everyday warriors, these sports nutrition essentials are convenient, delicious, and designed to support your spring transformation. With the right fuel, you’ll stay energized, motivated, and focused—no matter how busy the day gets.

This spring, don’t let your goals take a back seat. Stay COMBAT READY, stay fueled, and keep your eyes on the prize. Train hard. Snack smart. Get summer ready. Because your life doesn’t pause—neither should your fitness and nutrition goals.

Featured Product(s):
MP ON-THE-GO: COMBAT CRAVINGS!

COMBAT READY-TO-DRINK (RTDs) High Protein Shakes
COMBAT READY PROTEIN BAR Premium Protein Bars

Hashtag(s): @musclepharm
#MPOnTheGo
#OnTheGo
#CombatCravings
#CombatReady
#RTDs
#ReadyToDrink
#ProteinBar
#CombatProteinBar
#CombatProtein
#TeamMP
#WeLiveThis
#TheAthletesBrand
#AthletesBrand
#MusclePharm
#MP

Content Deliverables: Choose one from the list below

Campaign Messaging (IG Reels) - Capture your unboxing and initial thoughts on our NEW! MP Combat Ready RTDs and/or Protein Bars. Compare our flavor(s) to other flavors (or products) you’ve used in the past. Highlight what you like most about the product(s) and how does the convience of these keep you on-the-go?
Taste Review/How-To (IG Reels) - What do you think of our product flavors (describe the flavor/taste)? Emphasize how easy the product is to use and how it can support a busy "on-the-go" lifestyle. Highlight any muscle gains, increased stamina/endurance, quicker recovery, weight/fat loss, and overall performance improvements - encourage your audience to try it for themselves.
Product Endorsement (IG Reels) - What do you like most about the product(s) and how are you personally using it? Share the importance of having the right supps for everyday performance in your busy life. Describe how you feel before and after using the RTDs or Protein Bars. Encourage followers to join and share their own results and tag @musclepharm or use the branded hashtags.
Call-To-Action - Direct your community/followers to purchase these products using your discount code online at: https://musclepharm.com/

Content Features: Post IG Reels and Collaborate with @musclepharm

Workouts, Exercises, Sports or Outdoor Activities
Capture how COMBAT READY keeps you on-the-go
Product Reviews & Recommendations
Personal Progress Updates

Timeline/Publish Date:
Running June - August

CAMPAIGN SIGNUP

Yes, I would like to participate in this campaign and I agree to create/complete the content deliverables within the timing of this campaign.

Yes...I Agree

Value is required

Full Name

Value is required

Social Handle

Value is required

Questions/Notes

**Place your order at: https://musclepharm.com/

Here is your Code: COMBATREADY

COMING SOON

2025 SUMMeR/fall MARKETING CALENDAR

2025 MARKETING CALENDAR
FULL MUSCLEPHARM PRODUCT LINE
Coming Soon

SOCIAL BEST PRACTICES

SOCIAL CAMPAIGNS

Please let me know if you have any question - IG DM @musclepharm or ask me below.

– Mike Matulka | Social Media Manager