MUSCLEPHARM CAMPAIGNS

PURSUIT OF PERFECTION
MP PRO SERIES
EXCULSIVE TO THE VITAMIN SHOPPE
Running April - May

In the PURSUIT OF PERFECTION, every choice counts—especially when it comes to fueling your body. That’s why the NEW MP Pro Series is here to take your performance and recovery to the next level. Designed for serious athletes and fitness enthusiasts, this elite line of sports nutrition products is engineered to help you build muscle, burn fat, and get summer ready—faster.

From high-quality protein (PROTEIN+ & CLEAR-ISO) and a powerful pre-workout (WRECKAGE) to advanced BCAAs and recovery blends (ENDURA-DRIVE), the MP Pro Series gives you the edge you need to train harder, recover quicker, and stay motivated every step of the way. Each product is science-backed, tested for purity, and crafted to support your most ambitious fitness goals.

And the best part? The MP Pro Series is available EXCLUSIVELY at The Vitamin Shoppe—your trusted destination for premium wellness and performance supplements!

This spring, level up your routine with cutting-edge nutrition that matches your ambition. Whether you're cutting, bulking, or simply striving to feel your best, make the right move toward your spring transformation. The PURSUIT OF PERFECTION starts now—with the MP Pro Series.

Featured Product(s):
MP PRO SERIES: THE PURSUIT OF PERFECTION

• WRECKAGE Pre-Workout
• PROTEIN+ Premium Protein Blend
• CLEAR-ISO Fast-Acting Isolate Protein
• ENDURA-DRIVE Stim-Free Amino Complex

Hashtag(s): @musclepharm
#PursuitOfPerfection
#PursuePerfection
#ProSeries
#MPProSeries
#TheVitaminShoppe
#TVS
#TeamMP
#WeLiveThis
#TheAthletesBrand
#AthletesBrand
#MusclePharm
#MP

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - Capture your unboxing and initial thoughts on our NEW! MP Pro Series. Compare our flavor(s) to other flavors (or products) you’ve used in the past. Highlight what you like most about it.
• Taste Review/How-To (IG Reels) - What do you think of our product flavors (describe the flavor/taste)? Emphasize how easy the product is to use and how it supports your spring goals before summer: highlight muscle gains, increased stamina, quicker recovery, weight/fat loss, and overall performance improvements - encourage your audience to try it for themselves.

• Product Endorsement (IG Reels) - What do you like most about the product(s) and how are you using it? Show the importance of having the right supplements for effective performance when you hit the gym, cardio, exercise class, or outdoor activities. Describe how you feel before and after using the supplement(s) during your workouts. Encourage followers to join and share their own results and tag @musclepharm or use the branded hashtags.

• Call-To-Action **No Code Promotion - MP Pro Series is exclusive to The Vitamin Shoppe (TVS). Direct your community/followers to purchase these products at select local TVS or to go online (TVS Store Locator) to find a participating TVS near them. Or they can purchase the MP Pro Series products directly from TVS website: https://www.vitaminshoppe.com/b/musclepharm

Content Features: Capture your Spring Fitness Routine

• Workouts, Exercises, Sports or Outdoor Activities
• Product Reviews & Recommendations
• Share your Spring Fitness Journey to your Summer Body.
• Personal Progress Updates
• Drive traffic to shop at The Vitamin Shoppe (Stores or Online)

Creative Considerations:
Reels videos can be short and sweet, so around 20-45s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Running April - May

MP ON-THE-GO
COMBAT READY
COMBAT READY-TO-DRINKs • COMBAT READY PROTEIN BARs
Running April - May

In today’s fast-paced world, staying committed to your fitness goals means being prepared—anytime, anywhere. Whether you’re balancing a crazy work/life schedule, getting a few quick reps in at the gym, or off to a weekend adventure, ON-THE-GO fuel is essential! That’s where our COMBAT READY-TO-DRINKs (RTDs) and COMBAT READY PROTEIN BARS come in—your secret weapons for staying COMBAT READY and summer focused, even with a packed schedule.

Perfectly designed for a busy lifestyle, these high-protein, nutrient-rich options deliver the fuel your body needs to build muscle, recover fast, burn fat, and COMBAT CRAVINGS—without skipping a beat. Toss a protein bar in your gym bag or grab a ready-to-drink shake post-workout to stay on track, even when life gets hectic.

Made for athletes, professionals, and everyday warriors, these sports nutrition essentials are convenient, delicious, and designed to support your spring transformation. With the right fuel, you’ll stay energized, motivated, and focused—no matter how busy the day gets.

This spring, don’t let your goals take a back seat. Stay COMBAT READY, stay fueled, and keep your eyes on the prize. Train hard. Snack smart. Get summer ready. Because your life doesn’t pause—neither should your fitness and nutrition goals.

Featured Product(s):
MP ON-THE-GO: COMBAT CRAVINGS!

• COMBAT READY-TO-DRINK (RTDs) High Protein Shakes
• COMBAT READY PROTEIN BAR Premium Protein Bars

Hashtag(s): @musclepharm
#MPOnTheGo
#OnTheGo
#CombatCravings
#CombatReady
#RTDs
#ReadyToDrink
#ProteinBar
#CombatProteinBar
#CombatProtein
#TeamMP
#WeLiveThis
#TheAthletesBrand
#AthletesBrand
#MusclePharm
#MP

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - Capture your unboxing and initial thoughts on our NEW! MP Combat Ready RTDs and/or Protein Bars. Compare our flavor(s) to other flavors (or products) you’ve used in the past. Highlight what you like most about the product(s) and how does the convience of these keep you on-the-go?
• Taste Review/How-To (IG Reels) - What do you think of our product flavors (describe the flavor/taste)? Emphasize how easy the product is to use and how it can support a busy "on-the-go" lifestyle. Highlight any muscle gains, increased stamina/endurance, quicker recovery, weight/fat loss, and overall performance improvements - encourage your audience to try it for themselves.

• Product Endorsement (IG Reels) - What do you like most about the product(s) and how are you personally using it? Share the importance of having the right supps for everyday performance in your busy life. Describe how you feel before and after using the RTDs or Protein Bars. Encourage followers to join and share their own results and tag @musclepharm or use the branded hashtags.

• Call-To-Action - Direct your community/followers to purchase these products using your discount code online at: https://musclepharm.com/

Content Features: Capture your On-The-Go everyday lifestyle and Spring Fitness Routine

• Product Reviews & Recommendations
• Capture using the Products On-The-Go
• Share your Spring Fitness Journey to your Summer Body.
• Personal Progress Updates

Creative Considerations:
Reels videos can be short and sweet, so around 20-45s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Running April - May

MP ON-THE-GO
COMBAT READY
COMBAT READY-TO-DRINKs • COMBAT READY PROTEIN BARs
Running April - May

In today’s fast-paced world, staying committed to your fitness goals means being prepared—anytime, anywhere. Whether you’re balancing a crazy work/life schedule, getting a few quick reps in at the gym, or off to a weekend adventure, ON-THE-GO fuel is essential! That’s where our COMBAT READY-TO-DRINKs (RTDs) and COMBAT READY PROTEIN BARS come in—your secret weapons for staying COMBAT READY and summer focused, even with a packed schedule.

Perfectly designed for a busy lifestyle, these high-protein, nutrient-rich options deliver the fuel your body needs to build muscle, recover fast, burn fat, and COMBAT CRAVINGS—without skipping a beat. Toss a protein bar in your gym bag or grab a ready-to-drink shake post-workout to stay on track, even when life gets hectic.

Made for athletes, professionals, and everyday warriors, these sports nutrition essentials are convenient, delicious, and designed to support your spring transformation. With the right fuel, you’ll stay energized, motivated, and focused—no matter how busy the day gets.

This spring, don’t let your goals take a back seat. Stay COMBAT READY, stay fueled, and keep your eyes on the prize. Train hard. Snack smart. Get summer ready. Because your life doesn’t pause—neither should your fitness and nutrition goals.

Featured Product(s):
MP ON-THE-GO: COMBAT CRAVINGS!

• COMBAT READY-TO-DRINK (RTDs) High Protein Shakes
• COMBAT READY PROTEIN BAR Premium Protein Bars

Hashtag(s): @musclepharm
#MPOnTheGo
#OnTheGo
#CombatCravings
#CombatReady
#RTDs
#ReadyToDrink
#ProteinBar
#CombatProteinBar
#CombatProtein
#TeamMP
#WeLiveThis
#TheAthletesBrand
#AthletesBrand
#MusclePharm
#MP

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - Capture your unboxing and initial thoughts on our NEW! MP Combat Ready RTDs and/or Protein Bars. Compare our flavor(s) to other flavors (or products) you’ve used in the past. Highlight what you like most about the product(s) and how does the convience of these keep you on-the-go?
• Taste Review/How-To (IG Reels) - What do you think of our product flavors (describe the flavor/taste)? Emphasize how easy the product is to use and how it can support a busy "on-the-go" lifestyle. Highlight any muscle gains, increased stamina/endurance, quicker recovery, weight/fat loss, and overall performance improvements - encourage your audience to try it for themselves.

• Product Endorsement (IG Reels) - What do you like most about the product(s) and how are you personally using it? Share the importance of having the right supps for everyday performance in your busy life. Describe how you feel before and after using the RTDs or Protein Bars. Encourage followers to join and share their own results and tag @musclepharm or use the branded hashtags.

• Call-To-Action - Direct your community/followers to purchase these products using your discount code online at: https://musclepharm.com/

Content Features: Capture your On-The-Go everyday lifestyle and Spring Fitness Routine

• Product Reviews & Recommendations
• Capture using the Products On-The-Go
• Share your Spring Fitness Journey to your Summer Body.
• Personal Progress Updates

Creative Considerations:
Reels videos can be short and sweet, so around 20-45s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Running April - May