NUTROLOGY CAMPAIGNS

BALANCE IS BETTER
ZEN NATURAL
Starting - September 

In today’s on-the-go lifestyle, which includes fast-food runs and high stress in the workplace, everyone is subject to the effects of magnesium deficiency: Stress, hypertension, adrenal fatigue, poor sleep, and muscle cramping can all be signs and common symptoms. ZEN NATURAL helps restore proper magnesium levels with high quality sources - magnesium chelate and di-magnesium malate. This provides you with twice as much elemental magnesium per serving as compared to other forms.

Featured Product(s):
ZEN NATURAL
– Combat Stress
– Better Restful Sleep
– Improve Adrenal Health
– Reduce Muscle Cramping

Hashtag(s):
#balanceisbetter
#betterbalance
#balance
#magnesium
#zennatural
#zen

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - How does ZEN NATURAL restore Balance to your life? Discribe your Zen...what aspect do you or would you most benefit from: Restful Sleep & Relaxation or Overall Stress Releif? What specific areas does this product help you?
• How-To (IG Reels) - How do you use the product and when do you use it? How does the product fit into your daily routine?
• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product? Why you like using it? How has it helped you achieve your goals?

Content Features:

• Yoga and/or Stretching
• Enjoying Outdoors
• Bedtime Routine with Good Morning
  
  

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Starting September

SUPER-TEMBER
GREENS & FRUITS SUPERFOOD
Starting - Mid-September 

In today’s on-the-go lifestyle, which includes fast-food runs and high stress in the workplace, a quick 'SUPERFOOD' shake could be all you have time for. GREENS & FRUITS offers a convenient and delicious way to add more nutrients to your daily regimen or as a meal replacement option. It tastes amazing, flavorful and satisfying.

GREENS & FRUITS mixes easily into your favorite daily smoothie or post-workout protein shake! It can also be mixed into your almond milk, blended in with your oatmeal, and added to your favorite meals and recipes for that extra nutritional boost. It is a smart choice and the right way for you to be Naturally Better and support a healthier lifestyle - Turn your ordinary September into a SUPER-TEMBER!

Featured Product(s):
GREENS & FRUITS
– Natural Health, Wellness, & Vitality
– Fortified with Beet Powder
– Probiotics & Digestive Health
– Easy to Mix & Convenient

Hashtag(s):
#supertember
#superfood
#greensfruits
#greens
#fruits

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - How does GREENS & FRUITS convenient for you and your busy life? How does this superfood powder get you what your body needs; turning an ordinary September into a Super-tember? What specific areas does this product help you?
• Taste Review / How-To (IG Reels) - What is your favorite flavor and how does it taste? How do you use the product and how does the product fit into your daily routine?
• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product? Why you like using it? How has it helped you achieve your goals?

Content Features:

• Demo Shake or Smoothie
• Yoga and/or Stretching
• Enjoying Outdoors
  
  

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Starting September

SHARE THE LOVE
LOCAL FRANCHISE GNC
Finishing Early September

INFLUENCER CAMPAIGN

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage followers to shop local, support their local family owned GNC, or use our GNC STORE LOCATOR online to find a family owned GNC store near you.

Influencer Video Shoots:

1. FIRST connect with your Regional Sale Manager to be matched with a local family owned and operated GNC in their area.
2. On location, first talk to the staff/management beforehand and let them know who you are, who you are with, what you will be doing there...you will need to get approval before filming.
3. Credit and feature the store location. If the GNC is on social, get the social media handle(s) to tag them in your posts/reels...SHARING THE LOVE!

Hashtag(s):
#sharethelove
#shoplocal
#familyowned
#familyoperated
#gnclivewell
#gnc

Creative Considerations:

• Shop Local - Highlight the value in supporting your local communities by shopping at a local family owned and operated GNC. GNC has longevity and a reputation for offering premium, specialized, innovative, cutting-edge products that aren’t simply found in local grocery stores in their Health and Foods aisle. We appreciate our partnerships with family owed and operated GNCs!

• GNC Experience - Come experience the difference…instead of just shopping online. Stop doing all the research on your own (online), GNC’s knowledgeable staff is a great resource that can come along side you on your fitness journey to help you achieve your personal goals.

• Product Endorsement/Stacks - What do you like most about the products and how are you using it? What should someone know before looking for a product? What should they be looking for in the product and why it’s important? Highlight key benefits, callout key ingredients and/or blends, and feature a favorite flavor if applicable.

Content Features:

• Instore shoot in front of the brand's product line. **If you rep multiple brands, please feature them individually and separately.
• Storefront shoot with GNC Logo in the background.
  
  

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Finishing Early September

NATURALLY BETTER
NUTROLOGY PRODUCT LINE
Coming - October

NUTROLOGY is #naturallybetter than all the other (plant-based/sourced non-GMO) sports nutrition brands. The goal with this campaign is to get outside, capture your summer, and show how our products help you hydrate and support your summer workouts, exercises, activities, etc...

Featured Products:

• All NUTROLOGY Products

Hashtag(s):
#naturallybetter
#hydrate
#summernatural
#summertime

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - How do our products help you hydrate on hot summer days? How do our products help support your summer activities? What specific product(s) are you using and how has NUTROLOGY helped you through your summer health and fitness journey?

• Taste Test / How-To (IG Reels) - What flavor do you have and how does it taste (if applicable)? Demonstrate how you use the product(s) and how does the product(s) fit into your daily routine?

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product(s) and how are you using it? How have they helped you achieve your goals?

Content Features: Capture the Summer Activities

• Workouts, Exercises, Activities
• Green Grass
• Day at the Beach

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Starting October

FLAVOR-FALL
TRIPACT FLAVORS
Coming - Mid-October

VERSATILE VEGAN
TRIPACT VEGAN PROTEIN
Coming - Early November

FROM THE FARM
THANKSGIVING
GRASS FED WHEY PROTEIN
Coming - Mid November

BEET THE RUSH
HOLIDAY MESSAGE
BEET NATURAL & ACTIVE
Coming - December

JUST RELAX
AFTER THE HOLIDAYS
ZEN NATURAL
Coming - Late December