PMD CAMPAIGNS

PEAK PERFORMANCE
INTRA-WORKOUT
CG5, CR5, BCAAS, CORE FUEL
Starting - September

Fall sports are kicking off and PMD has what you need to achieve your Peak Performance. How are you supplementing your workouts to ensure you are ready to complete? Whether you're in High School, College, or active in your local Rec League, we have great Intra-Workout products to include: two great options of Creatine (CG5 & CR5), BCAAs (Charged+ & Stim Free), and Core Fuel. Don't get stuck in the middle of your workout and have to refuel to push through.

Featured Product(s) for Intra-Workouts:
– CG5: 5 Forms of Creatine & Glutamine
– CR5: 5 Forms of Creatine
– BCAAs: Charged+ & Stim Free
– CORE FUEL: Tropical Fruit Punch

Hashtag(s):
#peakperformance
#performance
#intraworkout
#intra
#intraworkout

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - What sports/competitions are you currently active in or preparing for? How are you supplementing your workouts to ensure you are ready to complete?

• How-To (IG Reels) - Demonstrate how do you use the product(s) and when do you use it? How does the product fit into your daily routine and how do they taste (if applicable)?

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product(s) and how are you using it? How has it helped you achieve your goals?
  
  

Content Features: Capture your Sports or Competitive Activities

• Sports, Outdoors, or in the Gym
• Workouts, Exercises, or Activities
• Victories, Wins, and/or Achievements
  
  

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Starting September

PEAK PERFORMANCE
POST-WORKOUT
CG5, CR5, BX3, AMPLIFY XL
Starting - Mid-September

Fall sports are kicking off and PMD has what you need to achieve your Peak Performance. How are you supplementing your recovery to ensure you are ready to complete at your highest level? Whether you're in High School, College, or active in your local Rec League, we have great Post-Workout products to help fight muscle fatigue and maximize your recovery time between games or competitions. These products include: two great options of Creatine (CG5 & CR5), BX3 (Muscle-Building Powder), and AMPLIFY XL (Protein). Don't get caught still recovering from your last event.

Featured Product(s) for Post-Workouts:
– CG5: 5 Forms of Creatine & Glutamine
– CR5: 5 Forms of Creatine
– BX3: Muscle-Building Super Powder
– AMPLIFY XL: Premium Whey Protein

Hashtag(s):
#peakperformance
#performance
#intraworkout
#intra
#intraworkout

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - What sports/competitions are you currently active in or preparing for? How are you supplementing your recovery time to ensure you are ready for the next game or competition?

• How-To (IG Reels) - Demonstrate how do you use the product(s) and when do you use it? How does the product fit into your daily routine and how do they taste (if applicable)?

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product(s) and how are you using it? How has it helped you achieve your goals?
  
  

Content Features: Capture your Sports or Competitive Activities

• Sports, Outdoors, or in the Gym
• Workouts, Exercises, or Activities
• Victories, Wins, and/or Achievements

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Starting Mid-September

SHARE THE LOVE
LOCAL FRANCHISE GNC
Finishing Early September

INFLUENCER CAMPAIGN

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage followers to shop local, support their local family owned GNC, or use our GNC STORE LOCATOR online to find a family owned GNC store near you.

Influencer Video Shoots:

1. FIRST connect with your Regional Sale Manager to be matched with a local family owned and operated GNC in their area.
2. On location, first talk to the staff/management beforehand and let them know who you are, who you are with, what you will be doing there...you will need to get approval before filming.
3. Credit and feature the store location. If the GNC is on social, get the social media handle(s) to tag them in your posts/reels...SHARING THE LOVE!

Hashtag(s):
#sharethelove
#shoplocal
#familyowned
#familyoperated
#gnclivewell
#gnc

Creative Considerations:

• Shop Local - Highlight the value in supporting your local communities by shopping at a local family owned and operated GNC. GNC has longevity and a reputation for offering premium, specialized, innovative, cutting-edge products that aren’t simply found in local grocery stores in their Health and Foods aisle. We appreciate our partnerships with family owed and operated GNCs!

• GNC Experience - Come experience the difference…instead of just shopping online. Stop doing all the research on your own (online), GNC’s knowledgeable staff is a great resource that can come along side you on your fitness journey to help you achieve your personal goals.

• Product Endorsement/Stacks - What do you like most about the products and how are you using it? What should someone know before looking for a product? What should they be looking for in the product and why it’s important? Highlight key benefits, callout key ingredients and/or blends, and feature a favorite flavor if applicable.

Content Features:

• Instore shoot in front of the brand's product line. **If you rep multiple brands, please feature them individually and separately.
• Storefront shoot with GNC Logo in the background.
  
  

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Finishing Early September

CHOCTOBER
AMPLIFY XL - CHOCOLATE
Coming - October

CORE CONFIDENCE
HALLOWEEN
CORE FUEL
Coming - Late October

IT'S IN YOUR GAME
MEN'S HEALTH
FLEX STACKS ADVANCED & HARDCORE
Coming - November

HOLIDAY BURN
THANKSGIVING
INFERNO STACK
Coming - Late November

AFTERBURNER
FINAL GRIND TO 2024
PUMP FUEL ALL-IN-ONE PRE-WORKOUT
Coming - December