PMD CAMPAIGNS

SPRING SURGE
FULLY CHARGED
ACG3 • AMPLIFY XL • CG5 • OMEGA-CUTS • ARSENAL X
Running April - May

Spring is the perfect time to ignite your fitness journey and charge up your motivation. As the weather warms, it’s time to shake off the winter slump and embrace an active lifestyle. SPRING SURGE means ramping up your workouts, dialing in your nutrition, and staying committed to your summer goals with next-level energy—next-level results.

Sports nutrition plays a crucial role in getting summer-ready. Prioritize lean proteins for muscle recovery, complex carbs for sustained energy, and healthy fats for endurance. Hydration is key—drink plenty of water and include electrolytes for peak performance. Supplements like our ACG3, CG5, and AMPLIFY XL can optimize your results.

Set clear goals, track progress, and celebrate small wins. Surround yourself with a supportive community, whether it's a workout buddy or an online fitness group. Keep workouts dynamic and challenging—mix strength training, HIIT, and outdoor activities to stay engaged.

With the right mindset, nutrition, and training, you’ll be FULLY CHARGED and ready to hit summer looking and feeling your best. Start your SPRING SURGE today, and let your results speak for themselves!

Featured Product(s):
ACG3 FULLY CHARGED Electrifying Pre-Workout
AMPLIFY XL Premium Whey Protein
CG5 Creatine + Glutamine
OMEGA-CUTS Extreme Definition
ARSENAL X Fast-Acting Thermogenic

Hashtag(s): @pmdsports
#springsurge
#fullycharged
#electrifying
#supercharged
#pmdstrong
#iflexwithpmd

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - What is your go-to PMD supplement or stack to help you get summer-ready? Share your fitness routine — explain how each product plays a critical part in keeping you on track through the spring and into the summer.
• Taste Review/How-To (IG Reels) - What are your go-to flavors? Emphasize how easy the product is to use and how it supports your goals before summer: highlight muscle gains, increased stamina, quicker recovery, weight/fat loss, and overall performance improvements - encourage your audience to try it for themselves.

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product(s) and how are you using it? Show the importance of having the right supplements for effective performance when you hit the gym, cardio, exercise class, and outdoor activities. Describe how you feel before and after using the supplement(s) during your workouts. Encourage followers to join and share their own results and tag @pmdsports or use the branded hashtags.

• Call-To-Action **No Discount Code Promotion - PMD is exclusive to franchise GNC stores. Direct your community/followers to purchase these products at there local family owned and operated GNC or to go online (GNC Store Locator) to find a GNC near them.

Content Features: Capture your Spring Fitness Routine

• Workouts, Exercises, Sports or Outdoor Activities
• Product Reviews & Recommendations
• Share your journey to being Summer-Ready
• Personal Progress Updates

Creative Considerations:
Reels videos can be short and sweet, so around 20-45s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Running April - May

GET SUMMER READY
SIX WEEK SURGE
INFERNO STACK: OMEGA-CUTS • ARSENAL X

Starting Mid-May

Summer's coming—and so is your best self. GET SUMMER READY by shredding fat, maintaining lean muscle, and boosting energy levels with science-backed supps designed for real results!

Nutrition is key, and we’ll dial in your macros to fuel performance, accelerate fat burning, and keep energy levels high throughout the day. Clothes will fit better, energy will skyrocket, and your confidence will match the results. Say goodbye to crash diets—this is sustainable, smart, and performance-focused.

Six weeks is all it takes to build momentum, shift habits, and create a foundation for a strong, energized summer. Whether you're beach-bound, competition-focused, or just ready to feel better in your skin—this challenge will get you there. Six Weeks. One Mission. Summer Starts Now!

Featured Product(s):
OMEGA-CUTS Extreme Definition
ARSENAL X Fast-Acting Thermogenic

Hashtag(s): @pmdsports
#getsummerready
#sixweeksurge
#springsurge
#increasedenergy
#greaterdefinition
#fullycharged
#supercharged
#pmdstrong
#iflexwithpmd

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels Colaboration) - Are you taking the six-week surge? What is your focus in these six-weeks to GET SUMMER READY? Share your fitness routine — explain how each product plays a critical part in fueling your performance, accelerating fat burning, and keeping your energy levels high through the spring and into your summer.
• How-To (IG Reels Colaboration) - Emphasize how easy the product is to use and how it supports your goals before summer: highlight increased stamina and energy, weight/fat loss, and overall performance improvements - encourage your audience to try it for themselves.

• Product Endorsement (IG Reels Colaboration) - What do you like most about the product(s) and how are you using it? Show the importance of having the right supplements for effective performance when you hit the gym, cardio, exercise class, and outdoor activities. Describe how you feel before and after using the supplement(s) during your workouts. Encourage followers to join and share their own results and tag @pmdsports or use the branded hashtags.

• Call-To-Action **No Discount Code Promotion - PMD is exclusive to franchise GNC stores. Direct your community/followers to purchase these products at there local family owned and operated GNC or to go online (GNC Store Locator) to find a GNC near them.

Content Features: Capture your Spring Fitness Routine

• Workouts, Exercises, Sports or Outdoor Activities
• Product Reviews & Recommendations
• Share your journey to being Summer-Ready
• Personal Progress Updates

Creative Considerations:
Reels videos can be short and sweet, so around 20-45s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Starting Mid-May

2025 MARKETING CALENDAR
Coming Soon