PMD CAMPAIGNS

BRING THE HEAT
6 WEEK CHALLENGE
January - March 

A new year presents an opportunity for many to reassess and reset their personal health and fitness goals. Many people use this time to focus on weight loss, shed some excessive holiday weight, develop healthier eating and exercise habits, and start making changes toward a healthier lifestyle. The purpose of this campaign and its messaging as we feature content in these first few months of 2023 is to feature our brands and products as SOLUTIONS that help others achieve their daily health, fitness, and exercise goals. Messaging around 'Bring the Heat' is meant challenge a consistent effort for 6-weeks... to motivate… to help and inform… and to inspire others to find the right product that best helps them get started on their weight loss goals and "burn" the fat away - all while maintaining muscle.

Featured Product(s):
ARSENAL X - Thermogenic Fat Burner
OMEGA-CUTS - Body Toner
INFERNO STACK - 6 Week Stack/Challenge

Content Deliverables:
– IG Reels Videos *Highly Preferred
– Selfie Shot w/ Product(s)
– Exercise Advice Tips ‘n Techniques
– Product Reviews or Testimonials
– How To’s
– Healthy Eating and Snacking

Creative Considerations:
Content around usage and how easy these types of products are to implement into your daily routine… how they help you burn more calories throughout the day… can help give you the energy needed to get you through your work day… give you energy and focus for exercising… feature nootropic ‘feel good’ and mentally stimulating effects for enhanced focus, etc…

Timeline/Publish Date:
Starting Mid-January - March

SHARE THE LOVE
LOCAL FRANCHISE GNC
Coming Soon...April 2023 

INFLUENCER CAMPAIGN
**Look for Max Influencer Involvement

Use this store locator GNC STORE LOCATOR to search out and visit your local or nearest franchise-based GNC store location that features PMD, NDS, SIREN LABS, METIS NUTRITION, and NUTROLOGY products. We're asking you to produce a short endorsement-style video of you inside a local family owned GNC alongside your favorite brand/products. This content will allow us to increase everyone's exposure and "SHARE THE LOVE" across the community.

This campaign features three (3) main calls to action:

1. Encourage people to shop local and support their local family owned GNC stores.
2. They can use our GNC STORE LOCATOR online to find a local family owned GNC store near them.
3. If there isn't a GNC near them, let them know they can get these products online using your code for a discount.

When on location at your local GNC:

1. Confirm that our Brands (PMD, NDS, SIREN LABS, METIS NUTRITION, and NUTROLOGY) are on the shelf, otherwise you might be in a GNC corporate store.
2. Talk to the staff/management beforehand and let them know who you are, who your with, what you will be doing there - get approval before filming. If they are not responsive, you can capture some content outside with GNC store front in the background - Or you can try for another local family owned GNC store.
3. Make sure to credit and feature the store location. If they are on social, get their handle(s) to tag in your post/reels...SHARE THE LOVE!

Content Deliverables:
(Choose one from the list below per each Product/Brand you endorse)

• Product/Brand Testimony (IG Reels) - What product(s) within the brand are your favorite? Why do you use them and what results have you experienced personally?

• Product Stacks (IG Reels) - Per brand, what products do you use and stack together? Give a reason(s) why you use the products together and how you achieve a stronger result? **Only feature products within the same brand.
• Product/Brand Endorsement (IG Reels or 3 Image Set) - Describe what you like most about the product/brand? Why you like using it? How has it helped you achieve your goals?
• GNC Experience/Service (IG Reels) - Describe/Capture your store experience? Show how easy it is to find what you want/need?

**Important Notes: Please feature, post, and tag brands separately!!! Also, be aware of your setting, and try to avoid capturing content with competitor brands in the background.

Creative Considerations:
To help with messaging for your videos/posts could be "...this brand and these products are available exclusively right here at your local family owned GNC. To find a store near you, checkout the GNC STORE LOCATOR on FitLifeBrands.com or if you can't find a store near you, go ahead and use my code _________ for an online discount"

Timeline/Publish Date:
Starting April - May