Below is a list of our current and future campaigns for PMD:
GENERAL and INFLUENCER
For more details on how to participate, simply click on the campaigns below.
Below is a list of our current and future campaigns for PMD:
GENERAL and INFLUENCER
For more details on how to participate, simply click on the campaigns below.
BRING THE HEAT
6 WEEK CHALLENGE
January - March
A new year presents an opportunity for many to reassess and reset their personal health and fitness goals. Many people use this time to focus on weight loss, shed some excessive holiday weight, develop healthier eating and exercise habits, and start making changes toward a healthier lifestyle. The purpose of this campaign and its messaging as we feature content in these first few months of 2023 is to feature our brands and products as SOLUTIONS that help others achieve their daily health, fitness, and exercise goals. Messaging around 'Bring the Heat' is meant challenge a consistent effort for 6-weeks... to motivate… to help and inform… and to inspire others to find the right product that best helps them get started on their weight loss goals and "burn" the fat away - all while maintaining muscle.
Featured Product(s):
ARSENAL X - Thermogenic Fat Burner
OMEGA-CUTS - Body Toner
INFERNO STACK - 6 Week Stack/Challenge
Content Deliverables:
– IG Reels Videos *Highly Preferred
– Selfie Shot w/ Product(s)
– Exercise Advice Tips ‘n Techniques
– Product Reviews or Testimonials
– How To’s
– Healthy Eating and Snacking
Creative Considerations:
Content around usage and how easy these types of products are to implement into your daily routine… how they help you burn more calories throughout the day… can help give you the energy needed to get you through your work day… give you energy and focus for exercising… feature nootropic ‘feel good’ and mentally stimulating effects for enhanced focus, etc…
Timeline/Publish Date:
Starting Mid-January - March
SHARE THE LOVE
LOCAL FRANCHISE GNC
Coming Soon...April 2023
INFLUENCER CAMPAIGN
**Look for Max Influencer Involvement
Use this store locator GNC STORE LOCATOR to search out and visit your local or nearest franchise-based GNC store location that features PMD, NDS, SIREN LABS, METIS NUTRITION, and NUTROLOGY products. We're asking you to produce a short endorsement-style video of you inside a local family owned GNC alongside your favorite brand/products. This content will allow us to increase everyone's exposure and "SHARE THE LOVE" across the community.
This campaign features three (3) main calls to action:
When on location at your local GNC:
Content Deliverables:
(Choose one from the list below per each Product/Brand you endorse)
Product/Brand Testimony (IG Reels) - What product(s) within the brand are your favorite? Why do you use them and what results have you experienced personally?
**Important Notes: Please feature, post, and tag brands separately!!! Also, be aware of your setting, and try to avoid capturing content with competitor brands in the background.
Creative Considerations:
To help with messaging for your videos/posts could be "...this brand and these products are available exclusively right here at your local family owned GNC. To find a store near you, checkout the GNC STORE LOCATOR on FitLifeBrands.com or if you can't find a store near you, go ahead and use my code _________ for an online discount"
Timeline/Publish Date:
Starting April - May
Please let me know if you have any question - IG DM @pmdsports or ask me below.
– Mike Matulka | Social Media Manager