SIREN LABS CAMPAIGNS

DEFINE YOUR DECEMBER
SHOCK YOUR WORKOUTS & SLEIGH YOUR GOALS
FULL SIREN LABS PRODUCT LINE
Running December

December isn’t the month to slow down, it’s the month to level up and Define Your December. While the holidays bring celebration, travel, and packed schedules, they also bring an opportunity: the chance to finish the year stronger than you started. Your progress doesn’t have to pause for the season. With the right mindset and the right fuel, you can shock your workouts, stay consistent, and sleigh your goals all month long.

Siren Labs is here to power every winter session. From clean, high-performance pre-workouts to recovery essentials that support muscle repair, strength, and stamina, our formulas give you what you need to train hard even when life gets festive. Whether you're tackling winter lifts, squeezing in quick sessions between celebrations, or staying active through holiday travel, Siren Labs keeps you fueled, focused, and ready for more.

This December, Redefine Discipline. Redefine Momentum. Redefine YOU! Because ending 2025 year strong sets the stage for an even stronger start in the new one.

Featured Product(s):
FULL SIREN LABS PRDUCT LINE: SIREN LABS Cutting Edge Performance combining our best-selling pre-workout, protein, and recovery essentials. Perfect for athletes and fitness enthusiast ready to dominate their end-of-year goals.

Hashtag(s): @siren_labs
#DefineYourDecember
#ShockYourWorkout
#SleighYourGoals
#RedefineDiscipline
#RedefineMomentum
#RedefineYou
#DefineDecember
#YourCuttingEdge
#CuttingEdgeResults
#CuttingEdge
#SirenLabs

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - What is your go-to Siren Labs supplement or stack for your end-of-the year push? Highlight how Siren Labs fuels you and can help other athletes and fitness enthusiasts through the Holiday Season. Share your Siren Labs pre-workout, protein, or recovery supplements in real training use.
• Taste Review/How-To (IG Reels) - What are your go-to flavors over the Holidays? Do you have a favor protein recipe? Emphasize how easy the product is to use and how it supports your goals: highlight 2025 muscle gains, increased stamina, quicker recovery, weight/fat loss, and overall performance improvements - encourage your audience to try it for themselves.

• Product Endorsement (IG Reels) - What do you like most about the product(s) and how are you using it? Show the importance of having the right supplements for effective performance when you hit the gym, cardio, exercise class, or even to help you get through all your Holiday Activities this season. Describe how you feel before and after using the supplement(s) during your workouts. Encourage followers to join and share their own results and tag @siren_labs or use the branded hashtags.

• Call-To-Action **No Discount Code Promotion - Siren Labs is exclusive to franchise GNC stores. Direct your community/followers to purchase these products at there local family owned and operated GNC or to go online (GNC Store Locator) to find a GNC near them.

Content Features: Capture your Spring Fitness Routine

• Workouts, Exercises, Sports or Outdoor Activities
• Show off all your hard work in 2025
• Product Reviews & Recommendations
• Personal Progress Updates

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline:
Running December

WINTER MARKETING CALENDAR
SOCIAL CAMPAIGNS
Coming Soon