SIREN LABS CAMPAIGNS

MASS GAINZ
ULTRA KARBS
Starting - September

ULTRA KARBS' precise formula allows you to carbo-load quickly before workouts for maximum performance, helps to maintain energy levels for a long duration of time, and optimizes your recovery afterwards. How are you supplementing your recovery to ensure you are ready to complete at your highest level? Whether you're in High School, College, or active in your local Rec League, we have great Post-Workout products to help fight muscle fatigue and maximize your recovery time between games or competitions. Stack ULTRA KARBS with any pre-workout or post-workout drink to maximize your performance and fight fatigue.

Featured Product(s):
ULTRA KARBS
– Elite Carbo-Loading
– Nutrient Super Transporter & Absorption
– Accelerate & Optimize Recovery
– Maximize Performance & Endurance
– Fight Fatigue with Quicker Recovery

Hashtag(s):
#massgainz
#gainz
#recovery
#ultrakarbs

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - What sports/competitions are you currently active in or preparing for? How are you supplementing your recovery time to ensure you are ready for the next game or competition?

• How-To (IG Reels) - Demonstrate how do you use the product(s) and when do you use it? How does the product fit into your daily routine?

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product(s) and how are you using it? How has it helped you achieve your goals?
  
  

Content Features: Capture your Sports or Competitive Activities

• Sports, Outdoors, or in the Gym
• Workouts, Exercises, or Activities
• Victories, Wins, and/or Achievements

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline:
Starting September

A CUT ABOVE
YOUR CUTTING EDGE
SIREN LABS PRODUCT LINE
Starting - Late September 

Experience A CUT ABOVE this summer with Siren Labs. The goal with this campaign is to get outside, capture your summer, and show how our cutting-edge products help you dominate your workouts, exercises, activities, etc...

Featured Products:

• All Siren Labs Products

Hashtag(s):
#cutabove
#cuttingedge
#dominate
#summertime

Content Deliverables: Choose one from the list below

• Campaign Messaging (IG Reels) - How do our products help you hydrate on hot summer days? How do our products help support you to dominate your summer activities? What specific product(s) are you using and how is Siren Labs helping you through your summer health and fitness journey?

• Taste Test / How-To (IG Reels) - What flavor do you have and how does it taste (if applicable)? Demonstrate how you use the product(s) and how does the product(s) fit into your daily routine?

• Product Endorsement (IG Reels or 3 Image Set) - What do you like most about the product(s) and how are you using it? How have they helped you achieve your goals?

Content Features: Capture the Summer Activities

• Workouts, Exercises, Activities
• Green Grass
• Day at the Beach

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline:
Starting Late September

SHARE THE LOVE
LOCAL FRANCHISE GNC
Finishing - Early September

INFLUENCER CAMPAIGN

We're asking our influencers to produce a short endorsement-style video(s) inside local family owned GNCs alongside their favorite brand/products. The goal of this "SHARE THE LOVE" campaign is to encourage followers to shop local, support their local family owned GNC, or use our GNC STORE LOCATOR online to find a family owned GNC store near you.

Influencer Video Shoots:

1. FIRST connect with your Regional Sale Manager to be matched with a local family owned and operated GNC in their area.
2. On location, first talk to the staff/management beforehand and let them know who you are, who you are with, what you will be doing there...you will need to get approval before filming.
3. Credit and feature the store location. If the GNC is on social, get the social media handle(s) to tag them in your posts/reels...SHARING THE LOVE!

Hashtag(s):
#sharethelove
#shoplocal
#familyowned
#familyoperated
#gnclivewell
#gnc

Creative Considerations:

• Shop Local - Highlight the value in supporting your local communities by shopping at a local family owned and operated GNC. GNC has longevity and a reputation for offering premium, specialized, innovative, cutting-edge products that aren’t simply found in local grocery stores in their Health and Foods aisle. We appreciate our partnerships with family owed and operated GNCs!

• GNC Experience - Come experience the difference…instead of just shopping online. Stop doing all the research on your own (online), GNC’s knowledgeable staff is a great resource that can come along side you on your fitness journey to help you achieve your personal goals.

• Product Endorsement/Stacks - What do you like most about the products and how are you using it? What should someone know before looking for a product? What should they be looking for in the product and why it’s important? Highlight key benefits, callout key ingredients and/or blends, and feature a favorite flavor if applicable.

Content Features:

• Instore shoot in front of the brand's product line. **If you rep multiple brands, please feature them individually and separately.
• Storefront shoot with GNC Logo in the background.
  
  

Creative Considerations:
Reels videos can be short and sweet, so around 15-30s in length - loose and stress-free, so shoot in an environment or setting that you'll feel comfortable in.

Timeline/Publish Date:
Finishing Early September

CHOCTOBER
ISOLATE - CHOCOLATE
Coming - October

TURN DOWN FOR WHAT?
TURN UP THE VOL-UME
VASO-VOL MUSCLE PUMP VOLUMIZER
Coming - Late October

IT'S IN YOUR GAME
D1-T STRENGTH
Coming - November

ALL THE TRIMMINGS
THANKSGIVING
SLIMIFY ADVANCED
Coming - Mid November

BE THE STORM
SHOCK'D YOKED
Coming - Early December

"JINGLE ALL THE WEIGHTS"
WORKOUT TIPS
VASO-VOL MUSCLE PUMP VOLUMIZER
Coming - Late December